I’ve been having conversations with people entering the workforce after school or seeking to pivot in their careers. These people are friends of friends, old classmates, students who found me through the alumni network, LinkedIn connections, or mentees and they’re looking to land a brand strategy role. I sit in my living room (it doubles […]
Consumers hire brands for specific jobs
What do you like better about Popeye’s? A girl I know from Toastmaster’s asked for my thoughts on KFC. Based on the food alone, Chick-Fil-A > Popeye’s > KFC, at least for me. But why? A fair warning: This is not article for you if you’re against fast food. I already know fast food is […]
Applying ROI analysis to your personal shopping
Grocery shopping is no longer fun. Savings: ranging from $96 to $156, for 17 hours of research It’s really easy to save a penny by pinching here or there. Buy this generic brand and you’ll save twenty cents! Choose the bulkier size and you’ll save five cents on each gram! Yay! You just saved twenty […]
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Going vegan for 10 days
Last night I had a full pound burger and added the whole shebang : over easy eggs, sautéed onions, mushrooms, thick slide of extra sharp cheddar cheese, ketchup, dijon mustard, dill pickles, and mayo. Just remembering the juicy patty on my taste buds makes my mouth water. The carnivore supper celebrated the end of 10 days […]
Languages affect how we think
I open my mouth and nothing comes out. While trying to say something in Portuguese, the thoughts come up in Chinese. I don’t want to look stupid, so I stop myself in my tracks. Looking stupid is unavoidable and the result is me, speechless, until Portuguese decides to kick back in again. Sheez, thanks again, brain. […]
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Making your brand part of the DIY consumer journey
If I had to describe myself as a pinterest persona, I’m a “finger painting warrior”. We, “finger painters,” look for easy projects, unlike what I’d call “power tool titans.” My dad is one of those. He has a whole shrine where his power tools lay, awaiting for broken furniture or wood working projects to be […]