I’ve been having conversations with people entering the workforce after school or seeking to pivot in their careers. These people are friends of friends, old classmates, students who found me through the alumni network, LinkedIn connections, or mentees and they’re looking to land a brand strategy role. I sit in my living room (it doubles […]
psychology
Consumers hire brands for specific jobs
What do you like better about Popeye’s? A girl I know from Toastmaster’s asked for my thoughts on KFC. Based on the food alone, Chick-Fil-A > Popeye’s > KFC, at least for me. But why? A fair warning: This is not article for you if you’re against fast food. I already know fast food is […]
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Going vegan for 10 days
Last night I had a full pound burger and added the whole shebang : over easy eggs, sautéed onions, mushrooms, thick slide of extra sharp cheddar cheese, ketchup, dijon mustard, dill pickles, and mayo. Just remembering the juicy patty on my taste buds makes my mouth water. The carnivore supper celebrated the end of 10 days […]
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Making your brand part of the DIY consumer journey
If I had to describe myself as a pinterest persona, I’m a “finger painting warrior”. We, “finger painters,” look for easy projects, unlike what I’d call “power tool titans.” My dad is one of those. He has a whole shrine where his power tools lay, awaiting for broken furniture or wood working projects to be […]
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Upbringing, culture, and religion impact our day-to-day
Here are a few things at which at one point I’ve abided by, in spite of their non-sensical nature. Due to a doubly superstitious background as a Chinese-Panamanian, sometimes I cannot tell whether it’s due to my western/Latino or oriental side: Dry your hair, fend off El Sereno Growing up, I had a careful routine after stepping out […]
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The right side of the brain
Although passionate to learn about human behavior, another interest I have is drawing. I can spend hours drawing and lose track of time, which is sort of what happened tonight. One moment I’m watching Dredd with Josh and Uchi while drawing and the next, the movie is over, Uchi is leaving, and Josh is finding […]